Division Brand News

Rex Cubic for Primary Threads

Rex has been stacking clips lately for various projects just like this one for Primary Threads. Those last couple clips are wild.

Primary X Division seat – Available now.

Yep, that’s right the colab seat is finally out! Shoutout to Primary Threads for getting on board with this seat, stoked on how it looks. You can grab one from your local shop, mail-order or directly from Primary. With the rest of the world in the coming weeks.

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Samples – Division X Primary seat

We teamed up with our friends at Primary Threads a while back to work on a seat design. The seat will be dropping in a couple weeks and we are stoked on the final look. We were going for something that tied in a clothing brand look which is where the exposed stitching comes into play. More images and info soon.

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Cruising with Frenchie

Primary and Frenchie.

Frenchie jibs

Quick one of Frenchie riding possibly the lowest “grindable” ledge for the crew at Primary Threads.

DJ footage

DJ helped out our friends at Primary Threads to put this filming board promo together for their new setups.

Friday with Frenchie

Primary Threads put together this cool B&W web video of Frenchie at a spot that looks like any ledge lover would spend hours if not days at!

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